Lauren
Wallace
CONTENT STRATEGIST
& STORYTELLER
Hello
Looking for a storyteller?
I'm a content powerhouse. Strategist. Idea factory. Word nerd. And a highly effective storyteller.
I weave revenue-growing narratives for all kinds of businesses — including one of the world's largest tech companies. Maybe I'll be working on your team next.
A little about me:
I’m currently at the helm of editorial content for Salesforce Commerce Cloud. My wheelhouse includes creating annual and quarterly content strategies, defining and reporting on key metrics, managing our content calendar, spearheading SEO efforts, and (of course) writing and editing.
If you're reading this, I'm inspired by the work you do and I think we'd be a good fit! Check out my resume, peruse my projects, and give me a call to set up an interview.
Browse my work
SEO should grow revenue — not just rankings.
SEO efforts shouldn't be solely defined by search engine rankings. Awareness is important — but revenue is even better. Here's how I create SEO content strategies that garner both.
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Primary research is a goldmine for content.
It's hard to overstate the value of original research. When used strategically, one report can fuel an entire year’s worth of content. Here's how I used a hub-and-spoke strategy to source millions of dollars in qualified, high-value leads.
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Strategies should be flexible and future-proof.
Generative AI has already changed content marketing as we know it. With new innovations like SearchGPT and AI Overviews, which content formats should businesses invest in? Here's how I keep a pulse on the market and future-proof my content plans.
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Account-based strategies can prove content value.
It can be difficult to attribute sales and revenue to specific content assets. In fact, most content marketers would say this is the hardest part of the job. Here's how I use account-based content strategies to make this easier and prove the value of my team's efforts.
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A good strategist thinks like a CEO.
As a content marketer, I'm always curious about page views and click-through rates. But I'm business-minded, so I know how to frame these metrics in a way executive leaders can appreciate. (Hint: It involves tying them to revenue.) Here's how I report content success to the big-wigs.
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