Lauren
Wallace
CONTENT STRATEGIST
& STORYTELLER
Hello
Looking for a storyteller?
I'm a content powerhouse. Strategist. Idea factory. Word nerd. And a highly effective storyteller.
I weave revenue-growing narratives for all kinds of businesses — including one of the world's largest tech companies. Maybe I'll be working on your team next.
My proudest content marketing results
$15m
Marketing-driven pipeline from one research report
+55%
YoY increase in ranking keywords
$450k
Ad spend savings from organic traffic growth
+13%
YoY increase
in organic leads
$60m
Marketing-driven pipeline from gated content assets
🏆
Marketing All Star Award
Salesforce, Q2 2025
A little about me:
After 10+ years creating content and implementing strategies for enterprise businesses, these are the principles at the heart of my approach:
1. Content marketing is a revenue driver, not a cost center.
2. Business jargon doesn’t make you sound smarter.
3. Content strategy is better than content volume.
Agree? Let's talk. If you're reading this, I'm inspired by the work you do and I think we'd be a good fit. Check out my resume, peruse my projects, and give me a call to set up an interview.
Browse my work
How I use SEO to grow revenue (not just rankings).
SEO efforts shouldn't be solely defined by search engine rankings. Awareness is important — but revenue is even better. Here's how I create SEO content strategies that garner both.
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How I fueled revenue for an entire year with one well-executed research report
It's hard to overstate the value of original research. When used strategically, one report can fuel an entire year’s worth of content. Here's how I used a hub-and-spoke strategy to source millions of dollars in qualified, high-value leads.
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How I shifted my content strategy to stay relevant in an AI-first market
Generative AI has already changed content marketing as we know it. As LLM search platforms and AI Overviews change the funnel, which content formats should businesses invest in? Here's how I future-proofed our content plans.
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How I created account-based content strategies to achieve measurable impact
It can be difficult to attribute sales and revenue to specific content assets. In fact, most content marketers would say this is the hardest part of the job. Here's how I use account-based content strategies to prove the value of content.
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How I define (and report) content success
I'm always curious about page views and click-through rates, but I'm business-minded, so I know how important it is to frame these metrics in a way executive leaders can appreciate. (Hint: It involves tying them to revenue.) Here's how I report content success.
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How I really feel about AI in content marketing
Content marketers can really use a pep talk and some good direction right now. Our roles will never be the same, but here's why I don't think AI will ruin content marketing (and here's where I think we should focus our efforts).
See the work >>